About Me

»What I do.

Direct response specialist.

As a freelance copywriter, I work with clients’ marketing teams and with ad agencies on a variety of accounts, including: not-for-profit, utilities, telecommunications, automotive, financial and retail. I provide copywriting and editing services across multiple channels, including: direct mail, emails, welcome packages, newsletters, websites, DRTV, radio, print, OOH, Facebook pages, and more.

Current clients include: Stephen Thomas Limited, United Way, Jam Direct, Rapp/DDB, Kreativ Rehab, Purple Moon Creative and Direct Focus.

»What I did.

Experienced generalist.

I started in the business 20+ years ago writing TV and radio commercials about combines, cars, and bull testing facilities. I then honed my writing skills at a couple of integrated ad agencies in Winnipeg and Regina, before being lured by the bright lights of Toronto. There I worked as a Senior Writer at Wunderman and then at Rapp/DDB Canada – where I also took the helm as Creative Director. In early 2010, I decided to go out on my own.